An iconic figure like Mr. Bubble only turns 50 once, so the celebration had to be monumental! What better way to make a splash than to host the ‘World’s Largest Bubble Bash’ at the Water Park of America? Mr. Bubble continued the celebration by taking his bubble fun to the Minnesota State Fair. As a Minnesota-made product, it was only fitting to celebrate with the 1.7 million fair-goers. And to top it off, an official Mr. Bubble Day was proclaimed in North Dakota; where Mr. Bubble got his start.
The successful campaign garnered more than 45 million media impressions. Mr. Bubble’s 50th celebration was covered by television stations across the nation including a national network, consumer and trade magazines, and the Associated Press. Mr. Bubble also took social media outlets by storm. The celebration was picked up by USA Today’s Pop Candy, tweeted by ABC World News and became a Trending Topic on Twitter.
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Axiom Marketing Communications
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